Project Overview
Backwater Custom Rifles is a company located in Alabama specializing in crafting high quality hand-made rifles that was in need of a complete brand direction.
Services
Brand Strategy, Logo Design & Web Design
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Logo Design
Color Palette
Typography
Collateral
Web Design
Full-Color
One-Color
Mockup
Logo Icon
2. Color palette
primary
view color codes
HEX : #291F10
RGB : 41, 31, 16
CMYK : 61, 65, 79, 77
secondary
view color codes
HEX : #665736
RGB : 102, 87, 54
CMYK : 50, 53, 81, 35
alternate
view color codes
HEX : #F6E8C4
RGB : 246, 232, 196
CMYK : 3, 6, 26, 0
3. Typography
heading font
BEBAS NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
sub-heading font
Nabila
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
body font
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
4. Collateral
5. Web Design
Let's create something awesome together.
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