SEARS MEDIA PLAN – 2017

This project was part of a Integrated Marketing Communications course, Media Buying. Myself, as well as a group of two other members were tasked with creating a hypothetical media plan for SEARS that would strategically plan and detail how the company would advertise themselves across multiple mediums, while using a set budget amount.

SEARS MEDIA PLAN – 2017

This project was part of a Integrated Marketing Communications course, Media Buying. Myself, as well as a group of two other members were tasked with creating a hypothetical media plan for SEARS that would strategically plan and detail how the company would advertise themselves across multiple mediums, while using a set budget amount.