Better Business Bureau®

BBB’s mission is to be the leader in advancing marketplace trust by helping consumers and businesses in the United States and Canada. They were in need of a sub-brand for their Alabama branch and requested a visual identity that was clean, engaging and still within current corporate brand guidelines of BBB as a whole. The overall goal of the new marketing pieces was to increase brand value, registrations for Accredited Businesses and consistency. The result was a stunning Annual Report, multiple dynamic promotional print pieces and several high quality email newsletters that were used across the state to promote joining BBB as an Accredited Business.