Project Overview
ZONE is an award-winning 48-page sports magazine featuring the University of West Alabama’s 18 sports programs and their athletes. As editor-in-chief, I helped create the publication, as well as its logo and brand standards.
Skills Used
Brand Strategy, Project Management, Team Leadership, Logo Design, Magazine Layout Design
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Logo Design
Color Palette
Typography
2016 Magazine
Variation 1
Variation 2
Mockup
Logo Icon
2. Color palette
primary
view color codes
HEX : #2D3941
RGB : 45, 57, 65
CMYK : 79, 64, 55, 50
alternate
view color codes
HEX : #36454F
RGB : 54, 69, 79
CMYK : 78, 62, 51, 39
secondary
view color codes
HEX : #B82025
RGB : 184, 32, 37
CMYK : 19, 100, 100, 10
alternate
view color codes
HEX : #FFFFFF
RGB : 255, 255, 255
CMYK : 0, 0, 0, 0
3. Typography
heading font
SK Modernist
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
body font
Sorts Mill Goudy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
4. ZONE Magazine
Let's create something awesome together.
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